Google today took a step into online retailing with the launch of its new smartphone, the Nexus One, and a webstore to sell it directly to consumers.

Calling the touchscreen phone a “superphone”, the internet search giant is aiming to challenge the supremacy of Apple’s iPhone and offer consumers a new way to purchase their mobiles.

At the launch in Mountain View, California, Google showed off the new smartphone and unveiled a website where consumers, including those in the UK, can buy the phone without a carrier.

Asked directly if the Nexus One was an “iPhone Killer”, Google said it was good to be able offer phone users a wide choice.

Source: Times Online
Nexus One:  Homepage